Increase Traffic to Your Website with SEO
Are you trying hard to get more visitors for your website? Well, you are definitely not alone. As it turns out everyone is trying to come up with the magic sauce to boost their traffic and get their site onto the top of Google’s search page. Search engine optimization or SEO no longer constitutes of some basic rules, but rather needs efforts to turn your entire site into a well-oiled machine. There are countless tricks and tips to improve the SEO performance of your website.
Some of the best ones have been mentioned below:
Content – always remember that when you create content it is not for search engines but for humans. It is very important to include some keywords on the webpage; however you need to make sure that the content is also meaningful and important. Search engines like relevant and fresh content. Most of the times the websites include similar content which make it important to include a blog. So try to update your blog regularly
Page title – try to keep your page title below 70 characters and include 3 or less long tail keywords. Try to keep the page title unique and descriptive in terms of the content that follows.
Heading tags – try to include 1-2 heading tags (H1) into your page which includes keywords describing the page content. Try to avoid keyword stuffing, and keep the keywords conversational. Include a few H2 heading tags below the H1 tags in order to break up your content. Google usually recognizes these tags as an indicator of what the page contains.
Meta descriptions – Meta descriptions are actually the information given below the search result link. Their main purpose is to describe your website content to the user. Usually kept below 150 characters they contain minimum 2 keywords being used in the page title. Meta descriptions are the only way to convey why someone should visit your website.
URL – try to begin the URL by putting the most important keyword first. Always use hyphens in order to separate words. Google’s search bots consider hyphens as word separators however they haven’t been programmed to recognize underscores. The URL for most blog posts usually contains the page location followed by a keyword rich title usually separated by hyphens.
Images – all the images used on a webpage must have keywords included in the file name. Similar to the structure of the URL, each word must be separated with hyphens. Also make sure that you include alt-text as an attribute in the HTML which is readable by search engines.
Internal links – create two or more internal links on the webpage to some other related webpages. This is your chance to direct the visitors to some of the other content that you can offer while keeping them on your website.
Meta keywords– although these keywords no longer form a part of the search engine algorithm, it is still important to add 4-5 word keywords on your webpage in order to optimize your content. Some smaller search engines might still be using them in order to index your website.